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As you become more familiar with the internet world, you will probably be asking yourself what is online marketing. We have all grown up in a world where we recognize marketing or advertising when we see it – on television, on the radio, and in newspapers and magazines, but what is online marketing?

When you browse throughout the internet, you will start to see advertisements on the sidebars, and across the top of your browser window. This is online marketing at work. Every time one of those ads appears on your computer, someone is getting paid, money is changing hands.

If you go to Google and search for a phrase, the results page will be a conglomeration of real search results mixed with advertisements that people have paid to have placed at the top of the list. What you are seeing are not true search results, but a list of paid advertising first, followed by natural search results.

If you have a product or service that you want people to buy, whether it is online or not, you need to know what is online marketing. You need to understand how to get your ads out there in front of the right people at the right time, and there are very interesting ways of doing just that. In fact, no other media is as effective as the internet in terms of putting the right product in front of the right person at the right time. When someone is looking for an answer, there you are!

Online marketing has got to be an integral part of your overall marketing plan, even if you do business in person, such as in a restaurant or local store. People need to know how to find you, how to compare you to other businesses, and read reviews by real people about what you have to offer.

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Everyone by now has heard about online marketing, but most people don’t understand, in reality, what is online marketing. They think that it is some mystical means of getting people to your website, but it isn’t.

Online marketing is just a way to take advantage of traffic patterns, keyword results, and niche marketing in order to make sales that would not otherwise be yours.

If you had a business in the real world, on a street or in a mall, you would be utilizing your own type of marketing. You might have ads in the local paper or the phone book, you might send out postcards to your loyal customers, or put coupons in shopping magazines. You would pay to have a big sign built, business cards printed, and get your name out there any way you could. But, what is online marketing and how can it work the same way?

When you are doing business online, you need the same kind of saturation. You need people to remember and search for your brand name, or at least your product name, and you need to have a URL that people can easily remember.

This is the same as having a store in a mall that is easy to park in. You also need your product to come up in the search results of the most common keyword combination for your product.

When people ask “What is online marketing?”, they have usually been misled into thinking that it is the same kind of marketing that you would do in-person, but on the web – and it isn’t. Online marketing is “thinking outside the box”, and finding new ways to get the attention of a worldwide audience, beating out your competitors, and making sales even from people who were just coming by to browse. It is a new way of marketing.

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